JB Institute of Hospitality Management has collaborated with upGrad campus to empower their students with Digital Marketing, Business Analytics, and Digital Branding and Advertising Programs. JB Institute of Hospitality Management has always been at the forefront ensuring the successful holistic career of its students. Partnering with upGrad campus will pave the way to secure this goal more precisely.
At upGrad Campus, we will help you gain a strong understanding of SEO (Search Engine Optimization), SEM (Search Engine Marketing), Marketing analysis, and applying optimization techniques to create Marketing Campaigns needed to excel in Digital Marketing.
In this program, you will learn to create brand awareness via digital promotions and tools. You will also learn how to use different channels for promoting business interests by leveraging the digital platforms.
Business Analytics is the structured and incremental analysis of a company’s statistical data to gain insights. Most of the world’s top corporations employ business analytics, and it’s especially valuable in Tech Startups, where they are eager to take advantage of any data-driven advantages that may help them break into the mass market.
This program will enable you to create pipelines for solving real-world business problems, performing exploratory data analysis, and applying inferential statistics and predictive analytics.
In this program, you will gain skills in branding and advertising tools that will help you promote your business. Advertising can enhance brand awareness, while branding drives the style and direction of advertising campaigns. You will learn to acquire and retain customers, as well as drive sales and profits.
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